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3 Types of Magic Words…
Do magic words exist or are they a copywriting myth? I recently received a copywriting advice email from Yale University describing the ‘the most powerful words in the English Language’. Here they...
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The psychology of online pricing
How price, type size, position on page and the colour of prices can all impact on whether people click the buy now button The ultimate goal of marketing, of course, is to get people to buy. That means,...
View ArticleWhy you need sales enablement to improve your sales
Sales teams need tools, resources, and knowledge if they are to perform well – and that’s what sales enablement is, in effect How do you create a sales strategy that works? How do you build a sales...
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